One of the biggest barriers to successful market entry is misunderstanding the culture of your host country. The MENA region is host to vibrant communities, diverse cultural preferences and a distinct sense of pride and identity. Inter-cultural competence and cross-culture business communication enables international corporations to establish realistic understanding of opportunities and perhaps most importantly, establish crucial relations in the host country. Intercultural competence enables your company to gain equal footing during negotiations. Cultural Training is provided in the following delivery options:
